The main task of an SMM manager is the formation of the brand and image of the company. With its help, you can attract the attention of social networks users to your company or project, gain their trust, attract new customers or increase recognition. Marketing specialists use contextual advertising, collaboration with other accounts, content and video marketing, targeting and other methods.
People will trust you only when you are open to them. According to research, the need to belong to a group and identify with it is a strong emotional motivator for everyone. Talking about the history of the brand or its achievements, you pay more attention to yourself than just steaming your products. Your openness makes users want to share their stories with you in response.
There are some myths about SMM promotion and marketing. We are here to dispel them.
- Social networks give a cheap opportunity to attract customers
The budget on social networks is spent on cold visits, which can increase the number of subscribers, and only then add customers. If you think that SMM is cheap – you are mistaken.
- The most important thing is to create a webpage, the followers will find it by themselves
Having a promotion strategy is more important. Also, try to chat with your followers like with friends. Remember, your goal in social media should be to move from “currency relations” with your subscribers to trust and friendship.
- The more subscribers, the better
You need to attract the target audience. Sometimes your followers are just too lazy to unsubscribe from an uninteresting page. The real value is those subscribers who create a live environment and communication in your profile.
- You have to post new messages every day
It’s not true – better pay attention to the quality of your posts. Content should be qualitative and engaging to attract new subscribers. Turning new postings into a routine for your readers is a bad idea.
- Negative comments harm brand reputation
Better think about how to answer correctly and fix faults.
- The more hashtags, the better
First of all, hashtags perform page navigation for users. They won’t appreciate if you give them the wrong direction. Excessive usage of hashtags looks ridiculous, and as a result, their main goal is lost.
Remember that social media is not just about likes, reposts, and retweets, but rather it means the creation of meaningful and lasting relationships with the audience. Several years ago, at one famous conference, it was suggested that all human relations can be divided into 3 main categories:
- Authority relationships: A relationship in which one person has power over another gives guidance. For example, an employer is an employee.
- Exchange relationships: A relationship where both parties make concessions. This connection is sustainable, while both sides offer incentives to continue contact. Rewarding a user for a like on Facebook is a classic example of such a relationship.
- Communal relationships: A relationship where mutual trust is established between the parties that are independent of incentives and benefits. It is a kind of close friendship.
Modern tools, such as social networks, provide exciting new opportunities for customer service and friendship. Very soon a generation will grow up who believes that it is “impolite to call” and uses e-mail only to send a letter to mom or resume to a conservative employer. We should be ready to meet with them where it is convenient and comfortable – in social networks, instant messengers and other communication services.
Unfortunately, many marketers choose to share relationships and try to bribe users. Research shows that 67% of users like a brand’s Facebook page to get something in return. But this model is viable only until a certain point. It is effective in attracting subscribers, but you can seriously miscalculate and get “low-quality” users who are only interested in getting a freebie. The goal of an advertising company on social networks should be to create a community with subscribers, a type of relationship that will ensure the constant return of visitors without any “bribes”.