Our areas of investments

Investing is important for the proper functioning and development of the business performance.

AI & Deep Learning SAAS BIG DATA AD TECHNOLOGIES ESPORTS

AI & Deep Learning

AI is a machine learning algorithm that is getting more and more advanced over time. Its innovation never stops and the mechanism of predicting the things and huge knowledge base space are going to surprise the world yet a lot of times, as we trust.

Looking back at the creation of the first computers, Artificial Intelligence was yet of the main interest and goal for computer scientists, of all times. Nowadays, we are no more surprised at the fact that Google suggests the right and suitable websites and Apps look at; Facebook suggests really interesting posts and locations for us to observe – this is happening for a reason.

Machine Learning is not taking human jobs and replacing humans with robots. We support the idea that humans and artificial intelligence should work together and lead to a successful synergy where all day-to-day lifestyle actions would be optimized by AI and people will concentrate their minds on science and discovering the next Universe.

Here, at Citadel Ventures we are excited to watch and contribute to further development of machine learning and AI as technologies. At this point, we are looking closely at emerging startups and existing “whales” who have already introduced and are successfully operating AI algorithms for the sake of clarity, high efficiency and fast performance of their applications. We also realize how important AI development is when integrated with collateral technologies such as IoT, BigData, Embedded Engineering to name a few.

Are you ready to pitch the next Siri or awesome self-riding ‘“thing’”? We’re excited to hear new ideas!

SAAS

Another big thing we are proud to be investing in is SAAS. We love SAAS and the optimization it brings to online businesses whilst being cost-effective and intuitive in use.

People running a business online have started to use SAAS solutions long ago. We share this point and trust that this is the right way to go in expenses management, hosting and server maintenance (technical support included), go-to-market appearance and usability for both – the admins of the business and end-users. Nobody ever cares about these points any longer because all business people just concentrate on Business strategy and success and let their software providers care about the stuff for a monthly/yearly payment.

We’ve all seen the growth SAAS market is making year over year. It entered everybody’s life in a way that we started to love the services under a subscription and we love getting discounts when paying for the months or years ahead. This is a healthy and stable way of doing online businesses – having a common core, software providers create various prototypes to fit the needs of the individual customer, maintaining the servers for them for getting paid regularly. This gives a predictable revenue throughout the time and lets the providers prepare their next big service or grow the current one.
The consumers of SAAS enjoy their Netflix, Apple Music and various business monitoring tools they pay some relatively small amount of money each month. This fully fits our nowadays lifestyle.

Citadel Ventures in its turn, is getting to review various SAAS startups and subscription tools. We want to add value to this whole industry in a way of getting Software-as-a-Service to the next level. One of the latest trends in building a SAAS integrations platform, for instance, which means moving beyond a software functionality level over to becoming a platform for mission-critical applications. We are looking forward to getting new outstanding ideas onboard of Citadel Ventures!

BIG DATA

Today ‘Big Data’ are two, perhaps, the most powerful words in the world. What does this term mean and what is it for? First and foremost, Big Data processes large amounts of information. Very large. Even Excel tables can’t fit such an amount of data. And it can’t be processed by one, two or even five computers.

According to IBM, every day we create nearly 2.5 quintillion bytes of data. The pace with which we produce new data is growing exponentially every year so that 90% of the data that we produced was created only in the last 2 years. New data appears faster than we have time to analyze it. Thus, there is a significant need to create tools to help cope with the huge amount of data generated by the age of the Internet and to develop methods for its analysis.

But this is nothing compared to what Big Data gives. Remember a popular joke about a supermarket staff that finds out about your wife’s pregnancy sooner than you?

Such industries as banking and manufacturing are actively trying to integrate Big Data analysis into their area of activity in connection with massive non-optimized business processes. The corporation notes that the availability of a large amount of data and the importance of the decision-making process based on the analysis of these data continue to stimulate the demand for technology development in this sector.

We co-work with companies who implement Big Data technologies in various spheres of business: e-commerce, gaming, image processing, and others.

AD TECHNOLOGIES

Our company is a leader in the Internet marketing industry. We are developing our banner system, which will be targeted exactly to the right audience. Also, we work with the most famous world sales-houses.

Understanding Internet analytics is not so difficult, but it is really important if you plan to seriously engage in Internet promotion. All sorts of analytics seminars organized by major search engines will be of great help in the independent evaluation of the effectiveness of online advertising. Besides, new tools for independent analytics regularly appear in the IT field.

For example, a ‘heat map’ (available in Google.Analytics and Yandex. Metric), which is superimposed directly on the site and allows you to see transition points, user routes and much more. If you can’t figure it out on your own, I recommend not saving time and, if necessary, money and periodically attend training events. Better yet, choose professionals who can professionally analyze your site’s traffic statistics.

Whatever method of online advertising you choose, remember that its main and, by and large, the only goal is to buy customers. That is why it is very important to operate with an understandable formula for calculating the cost of this purchase.

Citadel Ventures is a partner of Google, Yahoo, Facebook. Accordingly, we consider advertising on social media as a bonus to any banner campaign. Our projects involve about 600 result-oriented professionals.

ESPORTS

Cybersport is a rapidly developing field, which brings a lot of money. The dream of all gamers came true. As now you can play your favorite game and win millions! There are several major online games: Dota 2, League of Legends, CS: GO, Hearthstone. Whereas prize pools of cybersport tournaments amount to not even million dollars, but tens of millions of dollars. For example, the winners of the last Dota 2 tournament received $20 million. The entire prize fund was $50 million!

The level of excitement at the e-sport tournament is even higher than one at any football match.

The sports arena will experience crucial changes in the future. Our company invests tens of millions of euros in e-sports because we closely follow the trends. E-sports competitions are of great interest, the number of views of online broadcasts is second only to football championships and the Olympic games.

We constantly monitor companies that develop these fields faster than others and establish partnerships with them. Creative ideas, well-knit teams and focus on know-how solutions are what Citadel Ventures is mostly interested in.

The Website uses cookies. Cookies are small text files which Website places on your electronic device whenever you browse it. You can always withdraw your consent to the usage of some cookies via the Website`s interface. To find out more, please, follow our Cookie Notice.
Accept Decline Cookie Notice
cookie-icon